诚信是一个企业立足、发展的根本。有了诚信、有了质量、有了服务，企业就赚得了永久的客户源。正如潍坊金角轮胎有限公司外贸部经理任小蕾所说“竞争的激烈与否关键在与怎么去看，我们给客户创造了更大的使用效益，客户对我们也有了信赖，我们的产值基本就不会收到影响”。
Integrity is a fundamental, development of enterprises based on. With integrity , quality , services , the business earned a permanent source of customers . As Ren Xiaolei-the foreign trade department manager of Shandong Weifang Golden Horn Tire Co.,Ltd said”the intensity of competition or not the key and how to see our customers to create greater efficiency in the use ， our customers have the trust ,our output value wouldn’t be affected”.
在这个酷暑季节里，《轮胎市场》杂志社来到了山东著名的蔬菜之乡——寿光市，在台头工业园区山东潍坊市金角轮胎有限公司外贸部任小蕾经理接待了我们，他带领我们参观了厂区设施、作业生产线和专业实验室，并接受了我社记者的简短采访。
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Q1、请您简单为我们介绍一下潍坊金角轮胎有限公司目前发展情况如何好吗？
Can you please simply introduce the current development sisuation of Weifang Golden Horn Tire Co.,Ltd.?
好的，我们金角轮胎创建于1998年，是一家集研发、生产、销售于一体的轮胎企业，公司自成立以来始终坚持“持续为客户创造更大的使用效益”的经营理念，大力实施质量立业，品牌兴企的发展战略，使我们金角轮胎持续稳定发展，由最初的金角轮胎厂发展成为现在的潍坊市金角轮胎有限公司，公司的规模也翻了好几倍。公司也由原来只内销也转而外销，通过内外结合，扩大了公司产值。
Well,our Golden Horn Tire was founded in 1998,is a collection of R & D, production and sales of tire companies,since its inception , always adhere to " continue to create greater efficiency in the use of " business philosophy , vigorously implement the quality career, brand development strategy of the enterprises , the Golden Horn tires continued to develop steadily, developed into the Weifang Golden Horn tire Co., Ltd. from the initial tire factory , the scale of the company also turned over several times . The company also increased from only the domestic market turned to the export , through internal and external integration , expanding the company's output value.
Q2、目前，低碳经济、绿色生活已成为世界发展大势，而橡胶轮胎又是一个能耗较大的行业。请问贵公司在响应绿色环保、低碳经济方面采取了那些措施？
At present, low-carbon economy, green living has become a global trend, while the rubber tire is a large energy consumption in industry. Which measures have your company taken in response to the green,low-carbon economy?
低碳环保这是一个时代的主题。我们的宗旨就是“诚信立业，造福社会”，所以公司积极响应，引进先进节能设备，保证了低能耗，高效率，高标准的同时，也保证了产品的质量。另外公司在废气处理方面也安装了除尘、除废气的装置，周边也搞起绿化，在保证员工工作环境的同时，也降低了大气污染。
Low-carbon environmental protection is a theme of the times.Our aim is “Integrity Founding,Benefit society”,So the company to respond positively to the introduction of advanced energy-saving equipment , to ensure low power consumption , high efficiency, high standards at the same time , and also to ensure the quality of the product . In addition the company also installed in the exhaust gas processing dust, the exhaust device , too, peripheral also green, to ensure that staff working environment at the same time , also reduces air pollution.
Q3、据了解，金角轮胎自1998年成立以来，一直坚持“持续为客户创造更大使用效益”的经营理念，大力实施质量立业、品牌兴企的发展战略，请问您在您的经营管理之中通过那些方式来实现这样的经营管理的呢？
Reportedly,the Golden Horn Tire since its inception always adhere to " continue to create greater efficiency in the use of " business philosophy , vigorously implement the quality career, brand development strategy of the enterprises.I would like to ask you in your management through those ways to achieve such management.
我们公司注重人才的培养与引进，技术操作方面注重人才的培养，专业技术方面注重高端人才的引进。我们的经营理念促使我们走“质量立业，品牌兴企”这条艰难的道路，没有好的质量根本在这个行业根本站不住脚，而好质量的轮胎更需要一个品牌为依托，二者相辅相成。我们公司通过各种奖励方式，调动员工的工作积极性跟责任心。促使员工在操作上小心谨慎。轮胎这是一个流水线操作的行业，我们每个工序的员工在自检的同时下一个工序的员工也会严格检查上到工序，这样层层的检查，保证了产品的质量。好的质量就会得到消费者的认可与信赖，这样我们就会有更多的回头客，久而久之，效益就不言而喻。
Our company focus on the training and the introduction of technical operations,to focus on the training of professional and technical aspects,to focus on the introduction of high - end talent. Our philosophy prompted us to take the " Founding quality , brand enterprise" this difficult road, there is no good quality is simply untenable in this industry , and good quality tires need a brand to rely on two complementary. Our company through a variety of incentives to mobilize the enthusiasm of staff and responsibility . Motivate employees to be careful in the operation.The tire which is a pipeline operation industry,the staff of our employees in each process in the process of self-test while also strict inspection processes, so that the layers of the inspection to ensure the quality of the product. Good quality will be recognized by consumers and trust on,so that we will have more repeat customers ,in the course of time,efficiency is self-evident.
Q4、面对竞争激烈的轮胎市场，请您简单介绍一下贵公司的应对措施？
Faced with a highly competitive tire market,please briefly introduce your company’s response measures.
竞争的激烈与否关键在与怎么去看，就像上个问题我说到的，我们给客户创造了更大的使用效益，客户对我们也有了信赖，我们的产值基本就不会收到影响，竞争又谈何激烈。不过我们为了更好的满足客户的需求，给客户提供更方便的服务，通过引进新型号跟新种类产品的方式，使客户在我们公司就能采购齐全，不用奔波劳碌，东拼西凑，这样也为我们带来了更多的效益。
The intensity of competition or not the key and how to see , like I said on the issue , we give the customer to create greater efficiency in the use of,our customers also have the trust , our basic output value will not be affected ,but also about what the fierce competition. However , in order to better meet customer needs , to provide customers with more convenient services through the introduction of new models with new types of products , enabling customers to be able to purchase in our company , complete without rushing hard work , patchwork , so also bring us more benefits.
Q5、贵公司在开发和研究新产品上有哪些独特的理念？
What are the unique concept of your company on the development and research of new products and research?
说独特的理念我们谈不上，我们的开发与研究还是基于低碳、环保、节能，这毕竟是时代的主题，任何产品的研发都是基于这个方面，不过我们在这个大主题下到时有我们公司的独特的理念，我们根据不同路况研发不同的花纹，开发不同的配方，既要保证轮胎的使用寿命，也要保证轮胎的安全性能。
Unique concept we don’t mention.Our development and research is still based on low-carbon, environmental protection,energy saving , which after all is the themes of the times , any product research and development are based on this aspect,but in this theme to a unique philosophy of our company , we according to research and development of the different traffic patterns , the development of different formulations ,not only it is necessary to guarantee the life of the tire , but also to ensure the safety performance of the tire.
Q6、请问贵公司在2012年的计划是什么？要实现哪些目标？
What’s your plan in 2012?Which goals will you achieve?
我们公司在2012年的计划就是实现内外结合，让公司走出国门，走向世界。我们公司有个响亮的品牌“亚州王”，这个品牌的树立可谓困难重重，十年的风雨沧桑，我们已经在亚洲市场打响了我们的品牌，让我们的轮胎在亚洲市场上成为王者，我们的口号就是“冲出亚洲，走向世界”这就是我们接下来要去实现的，让我们的轮胎遍布世界的每个国家跟地区，尽管艰难，但是我们金角人勇往直前，用我们质量去赢得客户的认可与信赖。
In the 2012 plan , our company is to achieve internal and external integration ,let the company go abroad,to the world. Our company has a loud brand " Asian ". Brand building can be described as difficult decades of trials and vicissitudes of life , we have started our brand in the Asian market ,let our tires become king in the Asian market.Our slogan is " Rush out of Asia,to the world" this is what we want to achieve next , let our tires throughout the world each country and area,although difficult , but we are the Golden Horn ,march forward courageously,with our quality to win customer recognition and trust.
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