大转型带动小转型，小环境适应大格局——广州珠江轮胎有限公司专访

       企业转型是主动求新求变的过程，是一个创新的过程，是一个竞争优势提升的过程。一个企业的成功转型，是决策层按照外部环境的变化，对企业的体制机制、运行模式和发展战略大范围地进行动态调整和创新，将旧的发展模式转变为符合当前时代要求的新模式。在广州花都炭步镇，一个发展了近20年的轮胎大厂——广州珠江轮胎有限公司在国内外橡胶轮胎发展大势的影响下，正在紧锣密鼓的进行产品结构大转型。在第五届亚洲埃森轮胎展上，我社记者专访到了前来参展的珠江轮胎外贸部熊经理。
       Enterprise transformation is and active changing, innovation process, also is the process of improving competitive advantage. A successful transformation for an enterprise is the executives who adjust and innovate the enterprise system, operation mode and development strategy according to the changing external environment, meanwhile, changing the old developing mode to the new mode to compliance with the present demands. In HUADU BUTAN town, Guangzhou Province, one tire enterprise who owns 20 years old- Guangzhou Pearl River Tyre Co., LTD, under the influence of the domestic and foreign rubber tire enterprises, has been engaged in the transition process for product structure.On the fifth Asian Essen Tire Expo, our journalists interviewed Mr Xiong, foreign department manager in Pearl River Tire company.
 

      以下为我社记者与熊经理的采访实录：
      Following is the interview record between our journalist and Manager Mr Xiong:
 

      熊经理：公司从1996年起就通过了ISO9001质量体系认证，并且先后获得了国内外多个产品认证证书，这些成绩的取得都与公司“以顾客满意”的宗旨和坚持“质量出效益”的经营宗旨密切相关。另外，在生产现场，公司设置了质量标语、警句，致力营造一个人人关心质量，处处讲究质量的良好氛围。从原材料进货到轮胎成品出厂的生产全过程都配有专职质检人员进行严格的质量监管，以确保生产产品符合质量要求。公司针对不同的市场加大研发改进力度，不断改进产品质量，使珠江胎具备了优异的性能，得到了用户的青睐。
       The company has passed ISO9001 quality system authentication since 1996 and gained many product certifications both home and abroad, these achievements owe to the objective of our company, that is "customer satisfaction" and "Quality gives benefit".In addition, in the production process, company set up quality slogan, spirited mot for staff, efforts to build a good atmosphere with all persons care quality. From purchasing raw material to production, the whole process are all equipped with full-time quality inspection personnel to strict quality supervision, to ensure our products meet the quality requirements. The company increases the R&D improvement efforts according to the different markets, improve our products quality constantly, the pearl river tire owns the outstanding performance, get the favor of the user.

       熊经理：近年来轮胎使用市场子午化率迅速，斜交胎的市场占有率萎缩严重，为了延续珠江轮胎生命力，让这个品牌继续发扬光大，公司决定进行产品结构调整，推出子午胎产品。为了实现这种结构转型，公司自筹资金增加新设备、采用“引进来、走出去”——引进优秀技术人才和派送技术人员到外面学习交流的方法带动技术力量，快速提升了本公司技术队伍实力，成功开发了轻卡系列和轿车系列产品共10多个规格品种投放市场，计划到2012年达到30个规格品种。
       In recent years, the rate of using radial tires in market is increasing rapidly, bias tire market share atrophy serious, in order to last the pearl river tire vitality, let the brand continue to carry forward, the company decided to make the product structure adjustment, roll out radial tire products.    In order to realize the transformation of the structure, the company raise funds for new equipments, increase "introducing, go out", introduce outstanding technical personnel and sends technicians to study the method of outside technical force, promote our technical team strength quickly , successful develop light trucks and cars product ,more than 10 varieties on the market, plan up to 30 varieties by 2012.

        熊经理：锦湖轮胎事件给企业在控制成本、保证质量、平衡产品成本与质量方面敲响了警钟。我们企业在降低成本、控制成本的同时，必须保证产品质量，不能损害消费者的利益，不能拿消费者的生命安全当儿戏，这是底线，否则必然受到市场和消费者的惩罚。同时，锦湖轮胎事件也会促使我国轮胎行业的质量标准以及相关制度的进一步完善，这对促进国内轮胎产业的健康发展十分有利。

       Mr Xiong: Kumho Tires event was a caution for many enterprises in the aspects of control costs, ensure quality, balance cost and quality. When we reduce cos and control cost, at the same time, we must ensure the product quality, must not harm the interests of consumers, and can't ignore the life safety of the consumer, this is moral principle , otherwise will inevitably suffer punishment of market and consumers .Meanwhile, Kumho Tires events will also make tire industry improve the quality Standard and related system,which promote the healthy development of the domestic Tyre industry.
 

       熊经理：本次轮胎展上我们主推的是半钢子午胎，其中以高性能轻卡胎和SUV胎为主。轻卡系列轮胎采用了加宽胎面，配以流线型加深花纹沟、曲折型细花纹刀槽，使轮胎具有优越的抗湿滑抓地性能。SUV系列轮胎采用多段胎面弧度设计，结合肩部壮实的花纹，提高高速转向稳定性和操控平衡。多节距优化排布，独立的小Block设计，辅以细沟和刀槽，可以有效降低行驶噪音，使乘坐更宁静舒适。很快我们还将推出部分新品轿车胎。

      The main tires on the exhibition we show is half steel radial tire, mainly with high performance LTR and SUV tires. LTR tires adopt widened tread, match with streamlined to deepen decorative pattern ditch and twist faconne groove pattern type,which makes tire own excellent performance for wet griping resistance.    SUV series tires adopt multi-tread radian designing, combined with the sturdy shoulder pattern to improve the stability and balance control.    Mulit-pitch optimization arranged, independent small Block designing, with the rill and groove, can reduce the road noise effectively, more quiet and comfortable.      Soon we will launch some new PCR tires products.

       熊经理：珠江公司未来的产品结构将向高性能斜交胎和子午线轮胎两大类发展，其中子午胎将形成高性能轻型载重、高性能SUV胎和轿车胎几大系列。在未来的2012年公司的目标是形成100万套斜交胎、40万套子午胎的生产规模。

      The product structure of Pearl river Tire company will develop to high performance and radial tire these two kinds series in the furture, the radial tire will form the series of high performance with light weight, high performance SUV and car tyres.

In 2012,the company's target is to reach 1 million sets of bias tyres, 40,000 sets of radial tires.

       Thank you very much for Mr Xiong who accept our reporter's interview! Thank you!   

                                                            《轮胎市场》记者刘赛赛
                                                   《Tyre Markets》 Reporter Saisai Liu