Doublestar independent brands gallop international market

   Report By the influence of the factors of foreign demand remains weak, the enterprise cost rises and trade environment tightens, China foreign trade situation is not optimistic this year. Facing the serious situation of foreign trade , as a manufacturing processing industry, Doublestar Group actively promote international brand strategy, quicken brand construction of its shoes clothes, tires and mechanical industry, increasing the added value of the products, and expand global sales, seek higher profit space, achieve "accelerate run" from "product operation" to "brand management".

   Doublestar Group owns more than 90 years' history, and now it has become a multinational, cross-industry industry group taking the shoes, tires and machinery as the pillar industry. In the face of the pressure of international brand competition, this group accelerates economic transformation, changes development mode and the improves the machining and design ability, at the same time, pay more attention to the independent brand cultivation, speed up the brand construction. If no brand, or can not travel the world by our own brand,only by OEM, make hard-earned money forever.

   President Wang Hai think, famous brand is the "atomic bomb"of market economy. In the face of the brand exploitation of western powers , technical barriers, anti-dumping sanction and squelch, multinational group aggression——the "four mountains" on the back of Chinese in the market-oriented economy nowadays, we should enhance the international competitiveness, make the national brand. Only can create, without the brand, even if owning better manufacture and technology,also can be integrated on other people's platform, and lose their autonomy and initiative.    With the the overall rise of the current domestic production and operation cost, only the independent innovation can promote the enterprise core competitive ability; Only the independent brand is the only way for the development of the enterprise survival.

   Therefore, Doublestar has been committed to the development of independent brands, speed up the strategy of famous brand, foster independent brand, by the independent brand to attack the international market.

   Like tire, such traditional industry, at present, although there are numerous domestic enterprises , but the heavyweight independent brands are less, process and technology is relatively backward, causes the most market be mastered in the hand of multinational companies. Doublestar tire set up the national spirit, to carry forward the national spirit, and create the national brand, always adhere to take the independent brand conquer the world, pay attention to cultivate and forge their own brands, depends on innovation drive promote core competitive ability, according to international market demand characteristic of safety, high speed, intelligent, increase low rolling resistance all-steel tires, tubeless all-steel tires, resistance to stab bulletproof tires, "three Kings" (wear-resisting, heavy king, drive king) tire, defending wet snow tires and other high-end products and the development efforts of high added value products , especially develop color tires, break the history of one hundred years' black tire, marked the the major change of tire industry development history, greatly increase the enterprise brand image. In recent years, Doublestar tire speed up the development pace of overseas market,organized customers symposium of overseas market, established independent brand marketing base and exclusive shop of Doublestar in Dubai, Russia, Poland, South Africa, Nigeria and so on, and made Doublestare independent brands construction has brilliant achievements,the export volume is rising continuously. In 2011, Doublestar tire total export realized near $300 million, among them, the "Doublestar", "Celebrity", "Expedition", "Orson" and so on their own brand tire export share increase constantly, and the independent brands already account for more than 90%. In the international market，Doublestar tire has launched awareness and set up excellent brand image.

   Doublestar shoes created the first technology research and development center in the national shoes, created the first domestic national level shoe testing station which independently created by the enterprise, pay attention to the lightweight, function, environmental protection and other international market new demands, especially aim at sulfide shoes the world's top market, promote "technology content and added value of the products, Doublestar vulcanization, cold sticky, leather shoes, injection process" four shoes penetration ", creating the sulfide type anti-static cold sticky shoes; Introduced the top fashion leisure shoes and the personalized design shoes printed the photos, cartoon, miniascape patterns on the upper surface; With the joint innovation of Doublestar vulcanization shoes and cold sticky shoes,conquer the problem of new material adhesion , successfully completed the export task of high-grade vulcanization process skateboarding shoes ...... Top, individual character, vogue, recreational independent brand product, exported to the United States, Italy and other markets, owned the strength of "Challenge" the world famous brand shoes.

   Doublestar machinery taking creating core technology, high added value products of the independent brand as the goal, playing the advantage of own the technical research and development institutions and upgrade technology research team, developed the first four curing machine in the world, Chinese first "V" model line with the independent intellectual property rights, Chinese first stainless steel belt shot blast cleaning machine; Developed the Chinese biggest resin sand mixing machine industries "high, fine, special and new" product, and international marketing innovation way. Such as, Doublestar rubber machine company carried out the sales mode of "technology + equipment" , boldly undertake foreign tire, conveyer belt project the whole bundle engineering, help customers eventually produce qualified products, change the way of Doublestar rubber machine only sell stand-alone equipment in the past, go out of the way of service promote the brand image, set up good international brand image. Doublestar casting machine, rubber and plastic machinery, forging and pressing machinery, environmental protection equipment, by selling brand,selling technology,selling service,selling culture,selling to the country, to the world, make "Doublestar machine" independent brand light shine.

   "Innovation", "focus on quality", "core technology" and "brand consciousness" is the important foundation and the only way to realize the Chinese manufacturing industry transformation and upgrading, transfer from "manufacturing big Country" to "manufacturing powerful Country" , gradually develop to "brand powerful Country", and improve the international competitiveness. Doublestar takes the independent brand gallop the international market,bring some beneficial enlightenment for the transformation and upgrading of Chinese manufacturing industry.