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Seeking development by sincerity, quality and innovation

发布日期:2012-06-28          字号:放大  缩小

   In one of the top 100 counties of China and the hometown of famous ancient strategist Sun Wu –Shandong Dongying Guangrao County has such a production team, they offer the best equipment, the first-class raw materials and the first-class tires continuously make products to become the first-class enterprise in the industry- FangXing Rubber Co., LTD. The company has been built for more than 10 years, they take sincerity, quality and innovation for development, allowing users to feel carefree after using our products,which create brilliant win-win condition of common development between enterprises and users.

   The following is the interview record between our journalist and the production manager Li Haiping of FangXing rubber Co., LTD.
 
   1. Please simply introduce the current development situation of Fangxing rubber Co., LTD?
   Fangxing Rubber Co., Ltd. was established in 1998. It is a tire manufacturer integrating R&D, production, sale, and international trade. Currently, the company has more than 1.000 employees and total assets of 1.5 billion yuan. The company has passed ISO9000 / TS16949 quality system authentication, as well as the national mandatory CCC authentication, the United States DOT certification, Europe ECE authentication, the REACH authentication, the Middle East GCC authentication, the SNI Indonesia authentication and Brazil authentication.The company has set up over 100 sales points across China,the products are also exported to more than 50 countries and regions; At present, the company has achieved the annual production capacity of 1.8 million sets of all-steel TBR tires, 100,000 sets of OTR tires and 10,000 sets of curing bladder. In addition, the project of annual output 10 million sets of high semi-steel radial tires is building now.
   2. During the "first twenty-five" period, the domestic automobile demand growing, the world tire factories constantly transfer to China. how do you think about this situation?
   World tire factories continuously transfer to domestic, wich make our domestic tire industry more competitive. But at the same time, also is an opportunity of learning and improving the tire quality, especially some of the world famous brands such as Pirelli tires (shandong zaozhuang), Michelin (shenyang), Bridgestone, Goodyear and so on, their advanced management mode, management experience, are subtle to become our management templates, make our tires develop to higher quality, accelerate the whole tire industry integrate to the world in quality standards.
   3. At present, a low carbon economy, the green life has been following the development of the world , and rubber tire also is a large energy consumption industry. What measures are you taking in response to the green environmental protection, low carbon economy?
   Our company actively response energy conservation and environmental protection policy. First of all, we increased pollution treatment facilities in each link of forming pollution: the workshop installed the dust removal equipment, smoking devices and so on, to ensure working environment of workers, at the same time, reduce the pollution of the atmosphere; Energy saving is not only a social benefits, also is our company's benefit, so start from the selection of equipments , we use the domestic advanced energy saving equipments, ensure low energy consumption, high efficiency, high precision, while at the same time, guarantee the quality of the products.      
   4. With the European tire label method come on stage, each big tire industry have made the response of adjustment. Could you please give us a brief introduce of your company measures.
   New Europe label law focuses on energy saving of the tire performance, as well as wet brake and external rolling noise.Our company improve the technical team construction in the development of new products, forming the world advanced technology research and development team, improving the patterns, also has big improvement in energy saving and noise.At the same time in the aspect of the compound, our company use environmental protection of raw materials, at present, the products have passed the EMARK authentication, REACH authentication and so on
   5. With the fast development of automobile industry and the highway in our country , the traffic accident is not optimistic, the public pay more and more attention to the safety performance on the tires.Can you tell me in the inspection of the tire safety performance, what measures are taken by our company?
   At present, our company has domestic advanced product testing equipment: X-ray detection equipment, tire durability test enginery, strength test enginery and so on, according to the regulation, our products need 100% of X-ray detection, ensure internal tire skeleton materials distribution unqualified; At the same time, sampling each batch tires, inspecting various performance indicators whether meet the requirements,strict control the unqualified tires, ensure unqualified tires don't enter the market.
   6. Do you think what is the key for the development of the enterprise?
   We always think the key of enterprise development is the quality of products, so we promote the overall quality management, total quality management, first of all, the company identify quality index, everyone remember the index, ensure consistency of the quality of our products, firstly in the quality win high reputation from the customers, security to win customer trust. Only go the way of the brand, the enterprise will go longer.
   7. Facing the fierce competition in the tire market, please briefly introduce measures of your company.
   Facing the fierce competition in the tire market, the company begin to fight from several aspects: first, continuously improve product quality, using quality win the market;Second, actively participate in brand competition, raise the value of the brand;Third, reserve raw materials in the right time, reduce raw material cost, realize the complementary of production and trade;    Forth, maintain good market sales network, take keep value measures to the dealer , reduce the risk of vendors, and realize the win-win purpose with sales, also reduces the cost of sales;Fifth, speed up the development speed of radial tire , shorten the development cycle, in view of the market to develop the new pattern to meet customer requirements;Sixth, strengthening internal management,energy saving efficiency, reduce the cost, improve the competitiveness of enterprises.
   8. What unique idea for your company in the development and research of new products?
   In the new product development, the technical personnel of our company improve two aspects of tire new materials and design methods, we use the latest environmental protection raw materials, do green tire; The design method using the most advanced finite element analysis, which can simulate design tire under the using conditions of the warming heat of each part, reach the purpose of optimize tires, greatly reducing the design cycle.In this respect our main aim is to develop new pattern for the different road and new environment, such as snow pattern, cold and heat resisting compounds, at the same time, develop resistance to stab pierced pattern and products and high performance products which suitable for the mine, etc.In the production process, we continual improvement: 1,low temperature continuous mixing technology 2, adopt electronic radiation instrument curing technology 3, variable temperature curing technology.
 
 
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