“企业在符合国家的产业政策和城市工业发展规划的前提下，时刻肩负着带动周边地区经济迅猛发展、增加就业岗位等社会使命，才能为自己找到广阔的市场前景、赢得可观的投资回报。”潍坊振富工贸有限公司李岩董事长在近日接受我社记者采访时如是说。
“The enterprise in line with national industrial policy and urban industrial development planning under the premise , always shoulder driven by rapid economic development of the surrounding areas , to increase employment opportunities and social mission , to find a broad market prospects , won a substantial return on investment.”Recently Liyan-the chairman of Weifang Zhenfu Industry&Trade Co.,ltd said when our reporter interviewed him .
1998年8月~2012年8月，振富工贸凭借着自己踏实稳进、专心技术的态度和“高起点，高品质，质量第一，以人为本，用户至上”的宗旨，在风筝之都——潍坊高新技术开发区，兢兢业业的书写着自己的成功和辉煌。在公司成立的第15年及之后的更多的时间里，他们亦将“稳”对市场压力，走出自己的“振富”世纪之路。
From August 1998 to August 2012 , Zhenfu Industry& Trade by virtue of their own practical and steady advance , concentrate attitude and” the high starting point, high quality , quality first , people-oriented , customer first "purpose , in the Kite Capital - - Weifang High-tech Development Zone , dedicated to write their own success and brilliant. Founded in fifteenth years and after more time , they will be " stability"to the market pressures , out of the " amplitudes " Century Road.
Q1、请您简单为我们介绍一下潍坊振富工贸有限公司目前发展情况好吗？
Can you please simply introduce the current development situation of Weifang Zhenfu Industry&Trade Co.,Ltd.?
公司成立于1998年8月，占地40000平方米，现拥有员工366余人，工程技术人员30余人，年产值2亿元，是一家专业生产工程机械轮胎、工业轮胎，大型农用轮胎及各种异型轮胎为主的企业集团。我们拥有一流的管理和技术人才队伍，建立并完善了内部质量管理体系和销售网络，具有国内外先进水平的生产设备和检测设备，各种产品质量指标均达到或超过国家相关标准，成立十余年来，产品受到消费者的一致好评。现在我们已经具有了自营进出口权，顺利通过了ISO9001认证、品质认证、国家强制性产品CCC认证、TS16949汽车零部件配套认证,产品行销世界诸多国家和地区，先后为四川成工，陕汽宝华，一汽挂车，烟台晨隆等厂家进行配套服务。
The company was founded in August 1998 , covers an area of 40,000 square meters , now has more than 366 employees , more than 30 engineers and technicians , the annual output of 200 million yuan , is a professional manufacturer of construction machinery tires, industrial tires , large agricultural tires and all kinds of special tire -based enterprise groups.We have a first-class management and technical personnel , establish and improve internal quality management system and sales network , with domestic and foreign advanced level of production equipment and testing equipment , a variety of product quality targets are met or exceeded the national standard , set up more than ten years, the praise of the product by consumers.Now that we have with the import and export right , and passed the ISO9001 certification , quality certification , the national mandatory product “CCC”certification , TS16949 automotive components supporting certification , marketing products in many countries and regions in the world , has as workers in Sichuan , Shaanxi Auto Baohua , FAW trailer , Yantai Chenlong and other manufacturers supporting services.
Q2、据了解，咱们公司是一家专业生产全钢子午胎、工程机械轮胎、工业轮胎、大型农用轮胎及各种异型轮胎为主的企业集团，请问公司制定以生产大型胎为主的企业经营发展思路是什么呢？
It’s understood that our company is a professional production of steel radial tires , OTR tires , industrial tires , large agricultural tires and all kinds of special tire - based enterprise groups. Will the company to develop business development ideas to the production of large tires , what is it?
胡锦涛总书记在最近的一次经济工作会议中提出：经济稳增长。而不是以前的保增长，重点突出一个“稳”字。继国家提出西部大开发、振兴东北老工业基地之后，中西部开发是国家近年提出的又一个战略构想。中西部经济相对落后于东部，但东部创造的经济价值已经到达顶峰，而中西部虽然落后却蕴藏着巨大的经济产能和社会效益。不断投资兴建和完善的高速公路、铁路、机场、桥梁、港口等基础设施，以及中西部蕴藏着的丰富的矿产资源都有待开发，这就为作为开发中西部的主要配套设施——工程机械、工业机械等各种机械设备提供了良机，因此，工程轮胎、工业轮胎、异型轮胎、农用胎等在此时是一个良好的发展机遇，市场前景非常广阔。这样的经营发展是符合国家产业政策的，也吻合潍坊市的工业发展规划，不仅对公司有良好的投资回报，也对带动周边地区经济迅猛发展、增加就业岗位等有良好的经济效益和社会效益！
General Secretary Hu Jintao , at a recent economic work conference puts forward:the steady growth of the economy . Instead of the previous to maintain growth , highlighting a "steady ".Afterwards country puts forward western big development, revitalize base of northeast old industry, development of Ministry of Chinese and Western countries in recent years is presented and a strategic conception. Central and western economy is relatively backward in the east , but the eastern part of the creation of economic value has peaked , while the central and western backward but bears enormous economic capacity and social benefits.Continue to invest in the construction and improve the highways, railways, airports , bridges , ports and other infrastructure, and the Midwest bears abundant mineral resources to be developed , which is the main supporting facilities as the development of the Midwest - construction machinery , provide a good opportunity for the industrial machinery and other mechanical equipment , engineering tires, industrial tires , profiled tires , agricultural tires , etc. is a good opportunity for development at this time , the market prospect is very broad.Business development is in line with national industrial policy , is also consistent with the Weifang City, the industrial development plan , the company has not only a good return on investment , but also to drive rapid economic development of the surrounding areas , to increase employment opportunities , economic and social benefits!
Q3、振富工贸有限公司生产的轮胎获得了国内外多项产品质量认证，并拥有自营进出口权，先后为四川成工、陕汽宝华、一汽挂车、烟台晨隆等厂家进行了配套服务，这些成绩都彰显出振富轮胎值得信赖的产品服务质量，请问咱们振富工贸有限公司在轮胎安全性能检测方面都采取了哪些措施呢？
Q3、振富工贸有限公司生产的轮胎获得了国内外多项产品质量认证，并拥有自营进出口权，先后为四川成工、陕汽宝华、一汽挂车、烟台晨隆等厂家进行了配套服务，这些成绩都彰显出振富轮胎值得信赖的产品服务质量，请问咱们振富工贸有限公司在轮胎安全性能检测方面都采取了哪些措施呢？
The tire that Zhenfu Industry&Trade Co.,Ltd produces has won a number of product quality certification at home and aboroad , and has import and export right,has for Sichuan as workers , Baohua Shaanxi Auto , FAW trailer , Yantai Chenlong and other manufacturers of ancillary services , these results reveal the zhenfu tire reliable quality of products and services.What measures have taken our company in the tire safety testing?
首先，我们公司建有自己的物理实验室和化学实验室，并拥有中国国家认证认可监督委员会和中国合格评定国家认可委员会二合一（CMA、CNAS）实验室认证认可的各种轮胎专业检测设备。必须对所入厂的各种原材料做到100%的检测和化验，坚决杜绝不达标的原材料进入工艺生产流程，并对相关责任人进行培训、处理，把好产品质量的第一关。
首先，我们公司建有自己的物理实验室和化学实验室，并拥有中国国家认证认可监督委员会和中国合格评定国家认可委员会二合一（CMA、CNAS）实验室认证认可的各种轮胎专业检测设备。必须对所入厂的各种原材料做到100%的检测和化验，坚决杜绝不达标的原材料进入工艺生产流程，并对相关责任人进行培训、处理，把好产品质量的第一关。
其次，在产品入库前，我们会对入库的轮胎逐条进行外观检验，坚决杜绝胎面缺胶、胎里漏线、过硫、欠硫等质量不佳产品入库的现象，并将其一律判为副品，严把产品出厂的关键环节。
再次，公司组织了专业的工程技术人员分赴全国各地用户那里，对轮胎的适应性、承载性等方面进行监督，并给予指导性建议，大大提高了各种车辆、机械设施的安全性能。
First of all, our company has its own laboratory of physics and chemistry, and has a variety of laboratory certification and accreditation of conformity assessment China National Certification and Accreditation Committee and China National Accreditation Committee combo ( CMA, CNAS ) tire professional testing equipment . Must achieve 100% detection and testing various raw materials into the plant firmly into the craft production process to eliminate substandard raw materials , and persons responsible for training , processing, good product quality first.
Secondly,before the product storage,we will carry out the appearance inspection to the storage of tires, and resolutely put an end to the tread lack of plastic , fetal drain lines, excessive sulfur , less sulfur and other poor quality product storage phenomenon,and its shall be sentenced for substandard goods , strict products manufactured in the key link.
Once again,the company organized a professional engineering and technical personnel dispatched to users throughout the country to supervise the adaptability of the tire , bearing , etc. , and to give guidance and advice , greatly improving the safety performance of a variety of vehicles, machinery and facilities.
Q4、“十二五”期间，国内汽车需求量增长，世界轮胎工厂不断向中国转移。请问您是如何看待这一情况的？
" 12th Five-Year Plan" period , the domestic auto demand growth , the world's tire factory is constantly transferring to China.How do you think the situation?
我国轮胎工业的发展与汽车工业的发展是紧密相关的。改革开放以来，随着我国经济的快速发展、人民生活水平的不断提高，我国汽车工业有了长足发展。据统计，2006年汽车产销分别为：727.97万辆和721.60万辆，同比增长27.32%和25.13%。而2011年我国汽车的总销量突破1800万辆！此外，在我国农村，还形成了一个稳定的农用车（含农用机械）市场。2011年农用车产销497万辆，并伴随着农村经济的发展，在今后的相当长的时间内，我国农用车将继续处于稳增长阶段，预计年增长率为5-7个百分点。由于轮胎在汽车构造中属于非常重要的部件，因此，汽车工业的发展给轮胎行业带来了新的发展生机。更为重要的是，新车型的出现，对轮胎性能要求更高，子午线轮胎进程大大加快。近年来，随着经济全球化的发展，企业兼并及集团化趋势增强。普利司通、米其林、固特异三大世界轮胎工业巨头，在全球轮胎销售额中占54%，前六大公司轮胎销售额占全球70%。轮胎工业（包括子午线轮胎工业）属于劳动密集型和技术密集型产业，而发达国家的劳动力成本较高，加上其经济与行业政策的变化等原因，目前全球轮胎工业的发展重心向劳动力成本低廉的发展中国家转移，尤其是中国大陆，因此说未来几年将是我国轮胎工业发展的黄金时期。
我国轮胎工业的发展与汽车工业的发展是紧密相关的。改革开放以来，随着我国经济的快速发展、人民生活水平的不断提高，我国汽车工业有了长足发展。据统计，2006年汽车产销分别为：727.97万辆和721.60万辆，同比增长27.32%和25.13%。而2011年我国汽车的总销量突破1800万辆！此外，在我国农村，还形成了一个稳定的农用车（含农用机械）市场。2011年农用车产销497万辆，并伴随着农村经济的发展，在今后的相当长的时间内，我国农用车将继续处于稳增长阶段，预计年增长率为5-7个百分点。由于轮胎在汽车构造中属于非常重要的部件，因此，汽车工业的发展给轮胎行业带来了新的发展生机。更为重要的是，新车型的出现，对轮胎性能要求更高，子午线轮胎进程大大加快。近年来，随着经济全球化的发展，企业兼并及集团化趋势增强。普利司通、米其林、固特异三大世界轮胎工业巨头，在全球轮胎销售额中占54%，前六大公司轮胎销售额占全球70%。轮胎工业（包括子午线轮胎工业）属于劳动密集型和技术密集型产业，而发达国家的劳动力成本较高，加上其经济与行业政策的变化等原因，目前全球轮胎工业的发展重心向劳动力成本低廉的发展中国家转移，尤其是中国大陆，因此说未来几年将是我国轮胎工业发展的黄金时期。
The development of China's tire industry and the development of the automotive industry is closely related. Since the reform and opening up , China's rapid economic development , people's living standards continuously improve, the automobile industry of our country has made great progress.According to statistics, in 2006 automobile production and sales were: 7.2797 million and 7.216 million , year-on-year growth of 27.32% and 25.13% . 2011 China's automobile sales exceed 18 million.In addition, in our rural areas , also formed a stable agricultural vehicles (including agricultural machinery ) market . In 2011 agricultural vehicles’ production and sales were 4.97 million , and with the development of rural economy , agricultural vehicles in China will continue in the stage of steady growth for a long time in the future , the expected annual growth rate of 5-7 percent.The tire is a very important component in the vehicle structure , therefore,the development of the automobile industry to the tire industry, a new vitality . More importantly, the emergence of new models , the tire performance requirements are higher, greatly accelerate the process of radial tires.In recent years, with the development of economic globalization , the trend of corporate mergers and group enhancement. Bridgestone , Michelin , Goodyear three of the world tire industry giants in the global tire sales accounted for 54% ,of the top six tire sales accounted for 70% of the world.The tire industry (including radial tire industry) is labor-intensive and technology-intensive industries ,while higher labor costs in developed countries , coupled with its economic and trade policy changes and other reasons , the current focus of development of the global tire industry to low labor costs transfer to developing countries , especially mainland China , so the next few years will be the golden age of development of China's tire industry.
Q5、您认为企业发展的关键是什么？
Do you think the key to the development of the enterprises?
企业发展的关键因素是核心竞争力。包括:决策、组织、员工、流程、文化、品牌、渠道、价格、伙伴、创新等十大竞争力。它们作为一个整体体现了企业的核心竞争力。我认为可以归纳为以下几点:
⑴要加强企业管理，吸引各类高级人才加盟，并努力降低生产成本，以避免风险，促进企业发展。
⑵要采用高新技术和先进的生产设备，努力提高产品质量，争创产品品牌，以名牌产品优势带动企业的发展。
⑶要加强对销售人员的培训，提高销售人员的素质，壮大营销队伍，并制定科学合理的营销方案，加强销售网络建设，不断开拓产品市场，提高市场占有率，争取最大盈利。
The key factors of the enterprise development is the core competiveness.Including : the 10 competitiveness of the decision-making, organization , staff , processes , culture, brand , channel , price , partnership , innovation and so on.As a whole reflects the enterprise's core competitiveness . I think it can be summarized as follows:
The key factors of the enterprise development is the core competiveness.Including : the 10 competitiveness of the decision-making, organization , staff , processes , culture, brand , channel , price , partnership , innovation and so on.As a whole reflects the enterprise's core competitiveness . I think it can be summarized as follows:
(1) To strengthen enterprise management , attract all kinds of high-level talents , and efforts to reduce production costs , in order to avoid risks , and promote enterprise development.
(2) To adopt high-tech and advanced production equipment , to improve product quality , and striving for the brand,with famous brand product advantage and promote the development of enterprises.
(3) To strengthen the training of sales staff , to improve the quality of sales staff , expanding the marketing team , and to develop scientific and rational marketing programs to strengthen the sales network construction , and constantly develop the product market , increase market share and maximize profit.
Q6、贵公司在开发和研究新产品上有哪些独特的理念？
What are the unique concept of your company on the developmentg and research of new products and research?
随着中国逐步取消配额许可证非关税措施、放开分销权等相关政策的出台实施，加上世界轮胎巨头在中国市场的战略扩张和2012金融危机的影响，轮胎业内必将引发新一轮的企业兼并和重组高潮，轮胎行业将重新洗牌。因此，开发和研究新产品势在必行。我们已经将轮胎开发主攻方向之一的纳米轮胎融入到公司研发新产品的思路中，纳米轮胎具有高强度、耐磨损、抗老化、高安全、长寿命、低消耗、低噪音、高环保等优点，虽然前期投入较大，但对于企业品牌的可持续发展有重要的意义。另外，我国矿产资源丰富，矿产开采蕴藏着巨大商机，作为开采矿产的各种机械设备的主要部件，轮胎发展前景广阔，其安全、低滚动阻力、节能环保、价格低廉、质量稳定、应用广泛等优点受到研发部的关注，公司研发部已将其作为重点开发项目并不断进行更新。
With the phasing out quota permits non-tariff measures , release distribution rights and other related policies implementation , coupled with the strategic expansion of the world tire giants in the Chinese market and the 2012 financial crisis , the tire industry is bound to trigger a new round corporate mergers and restructuring of the climax, the tire industry will reshuffle. Therefore, the development and research of new products is imperative.We have the tire development of one of the main direction of the nano- tire into the idea of the development of new products , nano tire has high strength, wear resistance, anti-aging , high security , long life , low consumption, low noise , high environmental , etc. , although the initial investment greater significance to the sustainable development of the corporate brand.In addition, our country is rich in mineral resources , mineral extraction presents tremendous opportunities , as the exploitation of mineral machinery and equipment parts , tires and broad development prospects , its safety , low rolling resistance , energy saving, low price , stable quality , wide range of applications . the advantages of the R & D Department of attention , research and development department has as a key development projects and continue to be updated.
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