高质量、精技术、成果超越期望——第五届亚洲埃森轮胎展专访山东银宝轮胎集团

       在世界有这样一个企业，他不惜投入引进全球先进设备和高技术人才；在中国有这样一个企业，他是国内唯一的广汽日野配套轮胎品牌；在山东有这样一个企业，他传承着中华文化精华，以规范、高效、健康的营销管理模式和优质的服务向社会输送着大量的高质量、精技术轮胎产品。他就是山东银宝轮胎集团。

       在2011年11月24日结束的第五届亚洲埃森轮胎展上，我们很荣幸地采访到了山东银宝轮胎集团销售总监张建生先生。在张总专业、细致、条理的谈话中，我们深切的感受到这个企业浓厚的文化魅力。

 

      以下是我社记者与张总的采访实录：

      The following is the interview record of Mr Zhang with our reporters:

      张总：目前，山东银宝轮胎集团已经形成全钢载重子午线轮胎、全钢轻卡轮胎、工程机械轮胎、特种轮胎等多个产品系列。银宝轮胎的销售网络遍布全国，同时出口欧洲、美洲、澳洲、中东、东南亚等国家和地区。与此同时，银宝轮胎还为中国重汽、陕汽、北汽福田等国内著名汽车厂配套，成为唯一为广汽日野配套的国内轮胎品牌。在国内外市场，银宝轮胎凭借可靠的质量、优异的性能，赢得良好的品牌美誉度，已经成为中国大部分地区的主导或者主流品牌。

       Now, Shandong Yinbao Tyre Group own a series of products including TBR,OTR and special tyres. Our sale network all over the country and exporting to Europe,Americans,Australia,the Middle East and Southeast Asia. At the same time, Yinbao mate for Sino, Shaanxi Auto heavy truck, Foton and become the only support for Guangqi Hino’s domestic tire brand. In domestic and international market,Yinbao tyre win a good brand reputation depond on the good quality and excellent performance, and Yinbao have become the leader or main stream brand in the most place of China.

       张总：最主要的有5点：首先，不断加大技术投入，打造一流产品，这是集团发展的基础。集团融合法国、意大利等国家和国内轮胎先进制造技术，并实施技术创新100余项，培育和形成具有自身特色的轮胎制造技术，为制造高品质产品提供了技术支撑。过硬的产品赢得了消费者和市场的肯定，这是集团健康发展的基础。

       There are five main points: First, increasing investment in technology to create first-class product, which is the development foundation of group. Group integrate the advanced technology of France, Italy and other countries and domestic tire advanced manufacturing technology, and implement more than 100 technical innovation, nurturing and developing its own distinctive tire manufacturing technology. All of these provided technical support for manufacturing high quality products. Excellent products have won recognition of consumers and the market, which is the basis for the healthy development of the Group.

       其次，持续为客户创造更大使用效益，建立有效的营销工作机制。集团紧紧围绕市场和客户，建立规范、高效的营销流程。整个销售工作健康有序。

       Second, continuing to create greater efficiency for the customer, establish an effective marketing mechanism. Group closely around the market and customers, establish standardized and efficient marketing processes. Form healthy and orderly sales order.

       第三，实行“超越客户期望”的服务理念，提供优质的服务。卓越的服务是产品价值的重要延伸，是品牌形象的重要体现。我们致力于为客户提供优质的服务。

       Third, we implement service philosophy of "exceeding customer expectations" and provide first-class services. Excellent service is an important extension of product value, is an important manifestation of the brand image. We are committed to providing customers with quality service.

       第四，致力于人才的培养。人才是企业发展的重要力量。我们深知这一点，因此我们通过各种方式提升员工的素质。现在集团聚集了一批高质量的人才，他们推动了公司的发展。

       Fourth, Yinbao is always dedicated to employees' training. Talent is an important force in the development of enterprises. We know this, so we have a variety of ways to enhance the quality of the staff. Group now gathered a group of high-quality talent, which promoting the company's development.

       第五，    实行精细化管理。

       Fifth, the implementation of sophisticated management.

       张总：在采购管理上，均采购高质量和稳定性优越的原材辅料，同时，对购进的每批原材辅料，批批检验，不合格的不准入库上线；在设备上，集团投巨资引进和装备了德国、意大利等国家生产的关键轮胎制造和检测设备；同时引进国内外技术人才，打造一支高素质技术团队；此外，与“桂林橡胶工业研究院”、“北京橡胶工业研究设计院”、“青岛大学”等多家科研机构合作，不断研发新技术；在质量管理上，集团以宣贯ISO9001为总抓手，倡导“100-1”=0质量零缺陷、产品等于人品管理思想，全员、全面、全过程抓管理。特别是建立质量追溯制度，一旦发生质量问题，可准确追溯到原材料供应厂家以及主手、挤压、成型等每一道工序上的相关责任人。总之，我们从各个方面把关，确保制造出高质量的轮胎产品。

       In the procurement management, we choose the raw materials with high quality and stability and check each goods and the defective goods are not allowed to enter the storehouse. On the device, Group has invested heavily in the introduction and equipment from Germany, Italy and other countries, the key to the production of tire manufacturing and testing equipment. At the same time introduces high level talent, to build a high-quality technical team. In addition, we have cooperatin with the "Guilin rubber Industry Research Institute", "Beijing rubber Industry research and Design Institute "," Qingdao University "and a number of research institutions, constantly developing new technologies. In quality management, the Group Publicizing ISO9001 as a general starting point, advocating" 100-1 "= 0 zero-defect quality, product is equal to character management thinking, strengthening management in the whole progress. Especially the establishment of quality traceability system in the event of quality problems, can be accurately traced back to raw material supplying manufacturers as well as the responsible person of main hand, extrusion, molding, etc. In short, we check all aspects to ensure producing high-quality tire products.

       张总：最主要原因是我们轮胎一流的质量取得了他们的信任。其中，广汽日野为了确保重卡的正式投产，对全国40多个轮胎品牌进行筛选，最终选择了我们银宝和华南某知名轮胎品牌进行测试。经过日本技术人员严格测试，我们银宝轮胎出色的高速行驶稳定性、优越的抗不规则磨损性、良好的散热性能、优越的抗湿滑性能、优越的耐偏磨性能，整体表现更胜一筹。可以说，我们是质量取胜。

       The top quality comes first. For examle, to ensure the heavy truck putting into production on time, HINO brought out reapeated siftings among 40+ Chinese tire brands and finally confirmed YINBAO and another famous brand in South Area. But after severely testing by Janpan technical person, YINBAO tyres finally got the champion because of the high-speed stability, excellent anti-irregular tire wear, low heat generating, outstanding wet traction and advanced wearing resistance. All in all, high quality is the ensurance.

       张总：主要原因还是我们的产品质量过硬，产品耐磨、耐刺扎、省油、安全、维修费用低、翻新再用价值高等特性，赢得了用户的好评，得到了社会的肯定。荣誉的获得，是对我们的肯定。这对我们品牌的提升有非常积极的作用，对用户也产生了积极的影响，产品美誉度也让进一步提高。我们银宝人一定会再接再厉，做出更好的产品。

       The main reason is that our tires got good customer feedback and society acknowledgment due to top tire quality, such as excellent abrasion resistance, anti-puncutring, low fuel consuming, safety, low maintain cost, high re-capping ability etc.

       张总：综合来说，银宝轮胎具有5大优越性能：首先，采用国内外先进技术设备，精选原材料和配方，安全；第二，高强度四层带束层设计，胎体加重加强，钢丝帘线加粗加密，行驶里程高，使用寿命长；第三，零度带束层设计，省油、节能、环保；第四，维修费用低；最后，翻新再用价值高，一条顶2—3条用。

       Generally speaking, there are five advantages of YINBAO tyres:

       张总：品牌就是力量，我们将坚定不移地走品牌发展之路。我们将不断开发具有高技术含量、高附加值的产品，加大品牌推广力度，进一步扩大企业影响力，提升品牌知名度，以更高的产品质量服务于广大用户，以更好的品牌口碑赢得用户，打造具有国际竞争力的民族轮胎品牌。

                                                 《Tyre Markets》 Reporter Saisai Liu