这是中国橡胶机械行业发展史上面临需求下降冲击，最为艰难的时期，然而双星橡机却取得不凡成绩——
This is the history of the development of China 's rubber machinery industry faces declining demand shocks , the most difficult period , however, the double star rubber machinery has made extraordinary achievements——
《欧洲橡胶杂志》（ERJ）公布2012年度全球橡胶机械30强排行榜。双星橡机公司名列第十一位。
《European Rubber Journal 》(ERJ) announced the 2012 annual global rubber machinery 30 rankings . Double Star Rubber Machinery Company ranked eleventh.
“双星橡机”致力于为世界优秀轮胎、输送带生产商提供一流的设备和服务，正日益彰显出世界级风范：双星轮胎硫化机销往国内外大市场；双星大型输送带平板硫化机已打入我国输送带行业，诸如橡胶六厂、浙江三维等十大名企的前五家，并出口印度、斯里兰卡、泰国、澳大利亚、俄罗斯、伊朗等国家和地区。
“Double Star Rubber Machinery ”is committed to provide first-class equipment and services for the world's outstanding tire , conveyor belt manufacturers, are increasingly showing the world-class demeanor: Double Star Tire vulcanizing machine sold to domestic and international markets ; double star large conveyor belt vulcanizing machine into the conveyor belt industry in China , five of the 10 famous enterprises such as Six Rubber Factory, Zhejiang Three-dimensional , and exported to India , Sri Lanka, Thailand , Australia, Russia , Iran , and other countries and regions.
从双星集团的“一分子”，成长为世界级的“大块头”，面对市场需求萎缩的巨大压力，双星橡机是如何“突围”的呢？
From the double star group“molecules”,grow into a world-class“big man”,faced the tremendous pressure of the shrinking market demand, double star rubber machinery is how to “break out”?
“‘创新是市场竞争永恒的主题，是双星发展的灵魂和动力，是市场商战克敌制胜的核武器。在市场竞争中，只有创新才能发展，只有创新才能前进’。正是我们按照双星集团总的要求，不断创新，才战胜困难获得发展”，站在高大的液压双模定型硫化机旁，双星橡机公司总经理张志强，话语充满激情……
“' Innovation is the eternal theme of the market competition, is the soul and power of the double star development, is the market commercial war nuclear weapons to defeat the enemy . In the market competition , only innovation can move forward.It is in accordance with the requirements of the Double Star Group ,constant innovation , to overcome the difficulties and access to development ", standing next to the tall hydraulic dual- curing Machine , Zhang Zhiqiang—the general manager of Double Star Rubber Machinery Company ,discourse passionate……
从跌倒处奋起
Rose Up From The Fall At
“双星橡机”（青岛双星橡塑机械有限公司），隶属于拥有轮胎、机械、鞋业、服装、热电、印刷包装等23个产业的中国500强企业之一的双星集团，是中国橡胶机械行业国家级高新技术骨干企业，拥有轮胎硫化机、轮胎成型机、轮胎检测设备、输送带设备、通用设备综合生产能力。
"Double Star Rubber Machinery” ( Qingdao Double Star Rubber & Plastic Machinery Co., Ltd. ) , Double Star Group, one of the top 500 enterprises in China belong to has 23 tires , machinery , footwear , clothing , thermoelectric , printing and packaging industry , China 's rubber machinery industry backbone of national high-tech enterprise , with tire vulcanizing machine , tire molding machine , tire testing equipment , conveyor belt equipment , general equipment integrated production capacity.
受欧美经济危机以及国际橡胶原材料价格不稳等因素的影响,国内外轮胎制造企业纷纷减停产,橡机市场也面临严重的冲击。2011年8月份起,双星橡机的有些客户将硫化机的订单暂停或延缓,导致生产任务的骤减。
Affected by the economic crisis in Europe and America and international rubber prices of raw materials and unstable factors , domestic and international tire manufacturing companies have less discontinued , rubber machinery market is also facing a serious impact . In 2011 August, some customers of the double star rubber machinery vulcanizing machine orders to suspend or delay , lead production tasks plummeted.
是“坐以待毙”，还是奋起“抗争”？
" Sit still " or rise up “fight”?
“经济放缓是市场经济规律，思想上不要怕放缓，要用心研究分析市场，主动调整经营思路，调整产品结构，适应国内、国外两个市场，让两个市场都活起来”，双星集团总裁汪海及时做出了“双星橡机要主动进行调整，适应市场变化”的决策部署。
" Sowing economy is the law of the market economy , ideologically don’t be afraid of the slowdown , carefully study the analysis of the market , take the initiative to adjust their thinking , the adjustment of product structure , to meet the domestic and foreign markets , let the two markets come active”, WangHai—the president of Double Star Group has made a timely decisions and arrangements " Double Star Rubber Machinery confidential initiative to adjust and adapt to market changes ."
“市场如战场，竞争如战争”、“树立敢拼的精神，增强敢赢的自信”， “敢为天下先，勇于争一流”的双星名牌“竞争文化”，使双星橡机公司领导骨干认识到：面对困难，不能消极悲观，只有应战，只有加快创新，克服困难，才有出路，没有别的选择！
"The market is like battlefield , the competition such as war , " foster a Ganpin spirit, enhance dare to win confidence " , " first in the world , the courage of class struggle " Double Star brand name " competition culture ",double rubber machinery company leadership backbone realized that: the face of difficulties , not negative , only fight, only accelerate innovation , to overcome the difficulties , have a way out , no other choice!
针对于全钢子午胎设备市场萧条的现状，双星橡机公司将销售重点迅速转向半钢胎设备、全钢工程胎设备和输送带生产线。
Depression of the status quo in the all-steel radial tire equipment market , double star rubber machinery sales will be the focus quickly turned to semi - steel tire equipment , all-steel of engineering tire equipment and conveyor belt production line.
然而，前几年，双星橡机公司由于涉足平板硫化机行业较晚，技术落后，造成产品质量不稳定，市场上出现过质量事故，产品和企业的形象在市场上受到很大的影响。现在再生产平板硫化机，公司领导心有余悸。
However , a few years ago , the double star rubber machinery companies involved in the vulcanizing machine industry late , backward technology , resulting in unstable product quality , appear on the market over the quality of the accident , the products and the company's image in the market to be greatly affected . Now reproduction flat vulcanizing machine, company leaderships have a lingering fear.
双星机械总公司领导因势利导，靠上分析，协助双星橡机公司加大技术创新力度，加快具有双星特色高端产品研发，从外部邀请了行业专家为双星平板硫化机产品把脉，从社会上聘请具有丰富经验的高级工程师担任技术带头人，引进了一大批先进检测设备，提升质量检验水平，让双星橡机领导骨干逐步打消了畏难情绪，树立信心，激发斗志。
Double Star Machinery Corporation, the leading light of the prevailing circumstances , rely on the analysis , assist in double star rubber machinery companies to strengthen technological innovation , speed up with double star features high-end product R&D, and invited industry experts from outside as double stars flat vulcanizing machine pulse, recruits from the community experienced senior engineers as a technology leader, in the introduction of a large number of advanced testing equipment , enhance the level of quality inspection , so that double star rubber machinery leadership backbone gradually dispel the fear of hardship , confidence , and stimulate their fighting spirit.
“跟着市场走，围着市场转，随着市场变”，适应变化。双星橡机公司积极搭建技术升级平台，利用专家的技术实力，联合开发新产品，并对产品进行完善，对标准进行升级，狠抓精细化制作，工厂一线利用奖下罚上质量管理法，促进全员抓质量，把产品做精做细，使双星橡机产品适应市场要求。同时，双星橡机公司借与专家交流的机会，带动公司技术水平的提升，为抢夺高端市场提供了更大的技术支持，双星智能自动化液压双模硫化机、双星双模轮胎定型硫化机、双星大型输送带平板硫化机等产品，已经成功进驻国内一些知名品牌企业。
"Follow the market to go, turn around the market , along with the market changes", adapt to change. Double Star Rubber Machinery Companies build a technology upgrade platform , expert technical strength , joint development of new products and product perfect upgrade the standard , pay close attention to the refinement of production , factory quality management method penalty on the first-line use of prize , promote full grasp quality , meticulous precision, make double star rubber machinery products meet the market requirements. At the same time, double star rubber machinery company by an opportunity to communicate with experts , led the company 's technology level to provide greater technical support to snatch the high-end market , the double star intelligent automation hydraulic dual-mode vulcanizing machine , double star dual tire vulcanizer machine the double star large conveyor belt vulcanizing machine and other products , some well-known domestic brand enterprises have successfully entered.
“长志气、争口气、勇创新、造精品、创佳绩”。通过围绕市场需求调思路、调产品、调市场，从引进、消化、创新到自主研发，双星橡机提高了产品核心竞争力，调活了市场，找到发展的空间。创新让企业插上腾飞的翅膀。
" Long ambition, vindication, brave innovation, build quality, making fine success”. Through adjusting train of thought around the market demand, adjust product, market, from the introduction, digestion and innovation to the independent research and development , double star rubber machinery to improve the core competitiveness of products , the tune live a market , to find space for development . Innovation wings enterprises.
双星橡机，真正从跌倒处奋起！
Double Star Rubber Machinery, real rises up from the fall at!
从市场中崛起
Rise from the market
我国橡胶机械产业经过十多年的高速发展，产能迅速膨胀。众多厂家纷纷抢夺有限的订单，导致市场竞争激烈。面对严峻的市场形势，双星橡机公司领导深刻认识到，要想实现企业持续稳步发展，必须抓好市场，让经营龙头昂起来。
Rubber machinery industry in China after more than a decade of rapid development , the rapid expansion of production capacity. Many manufacturers have to snatch a limited orders , resulting in a highly competitive market . The face of tough market conditions , the binary rubber machinery company leadership profound understanding that in order to achieve the sustained and steady development of enterprises , must do a good job market , with business leader Aung.
发挥“三名”优势，进军高端市场。为提高双星输送带生产线市场影响力，双星橡机公司发挥双星集团总裁汪海的名人效应和双星名牌优势、双星集团名企优势，成功进入了我国输送带10大名牌企业中的5家企业，使双星输送带设备在行业的影响力和品牌效应进一步提升，不仅具备了与国内同行业强企一争高低的实力，而且在与国际名牌德国一橡机制造企业的竞争中取得了胜利，从其手中抢到了价值不菲的输送带订单。
Play to the advantage of the "three" to enter the high-end market . In order to improve the market influence of double star conveyor belt production line , double star rubber machinery companies play the celebrity and Double star brand-name advantage , the advantage of the Double Star Group name enterprises of Wang Hai — the president of Double Star Group , successfully entered the five companies of the conveyor belt 10 brand-name enterprises , double star conveyor belt equipment in the industry 's influence and brand to further enhance , not only has the level of a dispute with the domestic industry thriving enterprise strength , victory and in competition with international brands the German rubber machinery manufacturing enterprises , from its hands to grab valuable belt orders.
开展经营竞赛，坐商变行商。机械产品销售不同于其它产品的销售，不能等客户上门。为调动市场经营人员的积极性，双星橡机公司按照汪海总裁“生产经营的难点就是岗位竞赛的重点”的理论要求，在经营人员之间开展了“抢市场夺订单竞赛”、 “新产品推广竞赛”等竞赛，让大家比订货、比回款、比利润，并专门建立了销售竞赛龙虎榜，增加了业务员的压力感，激发了争市场、抢订单、强服务的热情和干劲，大家积极宣传轮胎定型硫化机、轮胎成型机和大型输送带平板硫化机组三大主打产品。一业务员转变销售思路，深入国内排名最领先的输送带厂，历时7个月，取得了两条价值不菲的平板硫化机生产线订单。
Doing business contest , tradesmen change chapmen. Unlike the sales of other products , can not wait for customers to come in machinery sales. To mobilize the enthusiasm of the market operators , double star rubber machinery company according to the president Wang Hai, " production and operation difficulties is the post race focus " theory, the operating personnel between the " grab the market wins order competition ", " new product promotion contest" contest, let everyone than ordering, than the back section, than profits , and specifically to establish the sales contest Billboard , increasing the sense of the clerk of the pressure to stimulate the indisputable market , grab orders , strong enthusiasm and energy services actively publicize the tire curing press , tire building machine and large conveyor belt vulcanizing units three flagship products. A salesman shift sales ideas , in-depth national ranking leading conveyor belt factory , which lasted seven months , achieved two valuable vulcanizing machine production line orders.
敢卖、会卖、用心卖，
Dare to sell , sell , sell hard , sell by selling stand-alone device to sell technology and services . In recent years , the double star rubber machinery company with a group of experts of the same industries and enterprises , scientific research institutes , universities, technology consulting company established a good relationship of cooperation , double star rubber machinery operations staff to understand the industry's most cutting - edge technology and expertise enhance improve products and guiding customers, customer service , selling technology , selling services , to sell the equipment’ ability.
双星橡机公司邀请行业专家、大学教授、轮胎企业总工，召开液压硫化机座谈会，将双星液压硫化机产品成功推向市场。
Double star rubber machinery companies invited industry experts , university professors , Chief Engineer of tire companies , held a forum on hydraulic curing , the double star hydraulic vulcanizing machine products to market successfully.
双星橡机营销团队不仅能独立为客户解决技术问题，而且依据市场需求，为公司新产品研发及时提建议。他们通过市场调研，了解到工程子午胎销售转好，便及时建议公司做了全钢工程子午胎硫化机技术储备，由于市场与技术结合得好， 2012年，一季度成功取得了工程子午胎硫化机大额订单，弥补了载重胎硫化机订单的不足；1-7月份，输送带生产线实现订单近亿元。
Double star rubber machinery marketing team not only can independently solve technical problems for customers , but also give advice timely for the company 's new product development according to the market demand. Through market research , they learned OTR sales turn for the better , and they suggested that the company in a timely manner to all-steel OTR tire vulcanizing machine technical reserves , the market and technology combined well , in 2012 , the first quarter successfully obtained the OTR tire vulcanization the machine large orders, to make up for the lack of truck tire vulcanizing machine orders ; 1-7 months, the conveyor belt production line orders for nearly 100 million yuan.
实施国际、国内市场“两条腿走路“。在开拓国际市场过程中，双星橡机公司营销团队针对一些国家技术基础薄弱的现状，与技术咨询公司联合，推行了“技术+装备”的销售模式，大胆承接国外轮胎、输送带项目整体大包工程，帮助客户最终生产出合格的产品，改变了双星橡机过去只卖单机设备的低端路子，树立了良好的国际市场形象。双星橡机产品已远销欧洲、东南亚、美洲、非洲、中东等地区。
Implementation of international and domestic markets , " walking on two legs”. In opening up the international market , the double star rubber machinery companies marketing team for the status quo of some countries, weak technological base , combined with the technology consulting firm , the implementation of the " technical + equipment" sales model , daring to undertake foreign tire , conveyor belt project as a whole package engineering , to help customers ultimately produce qualified products , changing the double star rubber machinery in the past only sell low-end stand - alone device path , and establish a good image of the international market. Double star rubber machinery products have been exported to Europe , Southeast Asia , the Americas , Africa , the Middle East and other regions .
从连续突破市场逆势，到业绩增长持续提速，双星橡机塑造了“无所畏惧、坚定信念、勇于攀登、敢于超越”的精气神，实现了“强筋健骨、内生增长”的历史跨越。
Market contrarian continuous breakthrough , reports growth speed , Double Star Rubber Machinery to shape a " be fearless, firm faith, courage to climb, the courage to go beyond " Manner , to achieve" strong gluten bone , endogenous growth " historical leap.
展望“双星橡机目标”：双星橡机将不断开拓创新，力争2015年成为世界一流的橡胶机械综合服务商！
Prospect of “Double Star Rubber Machinery Target”: double star rubber machinery will continue to innovation , and strive to become a world-class integrated service provider of rubber machinery in 2015 !
双星橡机，底气十足！
Double star rubber machinery, full confidence!
（王开良）
徐文英：中国轮胎企
万力轮胎合肥工厂投
萨驰集团已正式向法
鹤壁市荣欣助剂有限