High quality, high technology, achievements surpassing expectations——the fifth Asian Essen tire exhi

       In the world there is one enterprise, he introduced the global advanced equipment and high technology talents; In China, there is one enterprise, he is the only tire brand for GuangQi hino supporting；In shandong province, there is one enterprise, he owns the Chinese culture essence, launching products to the society with high standard, highly effective, healthy marketing management mode and high quality service , conveying a large number of high quality, high technology tire product. This is Shandong YinBao Tire Group.

       On November 24, 2011, at the end of the fifth Asian Essen tire exhibition, we are pleased to interview the sales director Mr. JianSheng Zhang of Shandong YinBao Tire Group .With the professional, meticulous and coherent conversation of Mr Zhang, we deeply felt this enterprise owns strong cultural charm.

       The following is the interview record of Mr Zhang with our reporters:

       Mr zhang:Now, Shandong Yinbao Tyre Group own a series of products including TBR,OTR and special tyres. Our sale network all over the country and exporting to Europe,Americans,Australia,the Middle East and Southeast Asia. At the same time, Yinbao mate for Sino, Shaanxi Auto heavy truck, Foton and become the only support for Guangqi Hino’s domestic tire brand. In domestic and international market,Yinbao tyre win a good brand reputation depond on the good quality and excellent performance, and Yinbao have become the leader or main stream brand in the most place of China.

       Mr zhang:There are five main points: First, increasing investment in technology to create first-class product, which is the development foundation of group. Group integrate the advanced technology of France, Italy and other countries and domestic tire advanced manufacturing technology, and implement more than 100 technical innovation, nurturing and developing its own distinctive tire manufacturing technology. All of these provided technical support for manufacturing high quality products. Excellent products have won recognition of consumers and the market, which is the basis for the healthy development of the Group. Second, continuing to create greater efficiency for the customer, establish an effective marketing mechanism. Group closely around the market and customers, establish standardized and efficient marketing processes. Form healthy and orderly sales order. Third, we implement service philosophy of "exceeding customer expectations" and provide first-class services. Excellent service is an important extension of product value, is an important manifestation of the brand image. We are committed to providing customers with quality service. Fourth, Yinbao is always dedicated to employees' training. Talent is an important force in the development of enterprises. We know this, so we have a variety of ways to enhance the quality of the staff. Group now gathered a group of high-quality talent, which promoting the company's development. Fifth, the implementation of sophisticated management.

        Mr zhang:In the procurement management, we choose the raw materials with high quality and stability and check each goods and the defective goods are not allowed to enter the storehouse. On the device, Group has invested heavily in the introduction and equipment from Germany, Italy and other countries, the key to the production of tire manufacturing and testing equipment. At the same time introduces high level talent, to build a high-quality technical team. In addition, we have cooperatin with the "Guilin rubber Industry Research Institute", "Beijing rubber Industry research and Design Institute "," Qingdao University "and a number of research institutions, constantly developing new technologies. In quality management, the Group Publicizing ISO9001 as a general starting point, advocating" 100-1 "= 0 zero-defect quality, product is equal to character management thinking, strengthening management in the whole progress. Especially the establishment of quality traceability system in the event of quality problems, can be accurately traced back to raw material supplying manufacturers as well as the responsible person of main hand, extrusion, molding, etc. In short, we check all aspects to ensure producing high-quality tire products.

        Mr zhang:The top quality comes first. For examle, to ensure the heavy truck putting into production on time, HINO brought out reapeated siftings among 40+ Chinese tire brands and finally confirmed YINBAO and another famous brand in South Area. But after severely testing by Janpan technical person, YINBAO tyres finally got the champion because of the high-speed stability, excellent anti-irregular tire wear, low heat generating, outstanding wet traction and advanced wearing resistance. All in all, high quality is the ensurance.

        Mr zhang:The main reason is that our tires got good customer feedback and society acknowledgment due to top tire quality, such as excellent abrasion resistance, anti-puncutring, low fuel consuming, safety, low maintain cost, high re-capping ability etc.Honor is the best acknowledgment to our cost, which bring positive effect to our brand build. And same time, it brings more confidence to our customers. We, yinbao people will certainly work harder to achieved more as well.

        Mr zhang:Generally speaking, there are five advantages of YINBAO tyres:

        1. Adopting advanced technology and scientfic quality management system equipment, selected raw material and formulations;

                                                        《Tyre Markets》 Reporter Saisai Liu