New Tire Brave, New Leading Concept——The fifth Asian Essen Tire Exhibition -Exclusive interview for

      Mr Wang: Anhui DARUI Rubber Co., LTD registered project approval in 2010, and then began to design, after completing design we started to build and still are expanding now, we expect to produce at the end of March next year. The management team, R&D group, technology management team and sales team of our company have been set up and play their respective functions. The total implement planning is 2.3 billion RMB, the production is 3.6 million sets of all-steel radial truck tires, the first phase can reach 1.5 million outputs.

      Mr Wang: This project is going on well and gets big support of local government and relevant departments. We do our utmost to employ many professional technical engineers; For management, we broke the traditional management mode in China, engaged in creating a real deep and stronger strategy in manufacturing field not pursuing bigger and quicker.

      Mr Wang: LOYOS just a sub-brand, the main brand is DARUI. LOYOS tire, as all-steel radial tire, own the peculiar quality of Chinese nation, with the high performance of steadiness-strong griping, tenacity- long life, powerful-wear ability. In the production process, we will collect all the problems to factory, they will find out the problems according to our own system and put an end to occur again. We build a internal PDCA to improvement continuously, which make our products better and better.

      Mr Wang: The domestic and foreign tire enterprises expand their development in China, which shows Chinese tire market own great potential and play an important role in the world stage. The domestic and foreign tire enterprises are developing, though the competition is increasing fierce, still not reach the saturated state indeed, most Chinese tire manufacturers depends on the lower price to win on the markets, there are few manufacturers selling on high technology markets, meanwhile, the foreign brands can not completely cater to the Chinese market. DARUI can play local advantages and position high technology market at the same time, focusing on quality and R&D, perfecting our channel, improving good reputation, all the above are our orientation, not competing the bottom line blindly. Today our Chinese enterprises need compete optimal and take the high quality to make brand, so competitive advantage is obvious.

       Mr Wang: To operate new enterprise like DARUI, first method is depending on the management idea; there are many different between DARUI and many other domestic tire enterprises. Chinese nation is influenced by the culture of Confucianism and Buddhism; we advocate “better and better”, which let us do our best on company’s position when we meet problems not balance the relationship of all aspects. We need do our work best on the base of diligence and pragmatism, do our work better and better. We hope this culture will form a good habit. We referent the Analects in our business management, which said “No second”, that means the same mistake never happen again, called “Abnormal management” in management science. The enterprises who can reach “No second” are wonderful and are our goal. We aspire to become the better leaders in China’s manufacturing enterprise.

       Mr Wang: Work diligently, Intensive cultivation, creating premium brand, highlights enterprise culture with social care, personal care, integrating Chinese nation outstanding culture and modern science technology together, strengthen enterprise system, promoting our carefully nurtured brand-DARUI to every corner of the world.